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Such as search engines, social media, email, and websites, to promote a product or service and reach a target audience.The goal of digital marketing is to engage with customers and build brand awareness through various digital touchpoints. Some popular digital marketing techniques include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, influencer marketing, and email marketing.

Advantages of digital marketing include:

1. Reach: Digital marketing enables businesses to reach a larger and more targeted audience through channels such as search engines, social media, and email.
2. Cost-effectiveness: Compared to traditional marketing, digital marketing is often more cost-effective and can provide a higher return on investment (ROI).
3. Measurable: Digital marketing allows for real-time tracking and measurement of campaign success, making it easier to analyze and optimize campaigns.
4. Engagement: Digital marketing enables businesses to build a relationship with customers through personalized and interactive experiences, such as social media, email, and chatbots.
5. Flexibility: Digital marketing is highly flexible and can be adapted quickly to respond to changes in market conditions or customer behavior.
6. Global reach: With the internet, digital marketing can reach a global audience, making it ideal for businesses looking to expand their reach.